Hi, I'm Felipe Lourenzo

A Product Manager, Web Designer, and AI Developer passionate about creating innovative digital solutions that bridge technology and user experience.

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About Me

I am a versatile Product Manager, Web Designer, and AI Developer with a passion for creating innovative digital solutions. I have a proven track record of leading cross-functional teams, designing user-centric experiences, and developing cutting-edge AI-powered products. My expertise lies in bridging the gap between design, technology, and business strategy to deliver impactful products that solve real-world problems.

Experience

Product Management & AI Development

Blip.ai

Product Manager

Managed the product lifecycle for an AI-powered conversational platform, focusing on enhancing chatbot capabilities and improving the developer experience. Led initiatives that increased user engagement by 40% and reduced implementation time for new clients.

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Yalo

Product Manager

Led the development of conversational commerce solutions that leverage AI to automate sales and customer support on messaging apps. Drove product strategy for WhatsApp Business integration, resulting in 25% increase in conversion rates.

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Zenvia

AI Developer

Developed and implemented AI models to improve customer communication platforms, specifically in areas like natural language understanding and sentiment analysis. Built machine learning pipelines that processed over 1M messages daily.

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Omnichat

Product Manager

Drove the product strategy for an omnichannel marketing platform, integrating AI to personalize customer interactions across multiple channels. Implemented predictive analytics features that improved campaign performance by 35%.

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Web Design & Development

Natura

Web Designer

Responsible for designing and optimizing the user interface and user experience of the e-commerce website, contributing to increased sales and customer engagement. Redesigned checkout flow, reducing cart abandonment by 20%.

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Bradesco

Web Designer

Worked on the design and development of digital banking interfaces, focusing on creating a seamless and secure user experience for mobile and web applications. Improved accessibility standards across all digital touchpoints.

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Intelbras

Web Designer & Developer

Developed and maintained the company's corporate website and product pages, ensuring a clean and intuitive navigation flow for diverse audiences. Implemented responsive design principles, improving mobile traffic by 45%.

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Outback

Web Designer

Designed and updated the website to promote new menu items and special offers, enhancing the digital presence and brand identity. Created interactive menu experiences that increased online orders by 30%.

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McGarryBowen & Dux

Project Manager & Frontend Developer

Led e-commerce implementation projects and mobile app development. Managed the Natura e-commerce platform, Fundação Vanzolini EAD system, and Caixa Econômica website implementation. Collaborated on Bradesco mobile app redesign using modern frontend technologies.

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Hive Marketing Technology

Project Manager & Developer

Managed BR Malls project development and led the creation of Outback's chatbot and website enhancement. Developed mobile applications for Eucatex and Ambev, focusing on user experience optimization and performance improvements.

Company Profile

Access Holding (FinTech)

Strategic Consultant & Developer

Created market launch strategy and identified growth opportunities in the Brazilian market. Developed digital solutions and implemented frontend technologies to support business expansion and customer acquisition initiatives.

Company Profile

Alhambra IT

Digital Marketing Manager & Developer

Led the launch of Cloud and Cybersecurity solutions in the Brazilian market. Developed lead generation systems, built sales funnels, and implemented paid media campaigns. Created responsive web solutions to support marketing initiatives.

Company Profile

Caixa Econômica Federal

Frontend Developer

Implemented and optimized the institutional website, focusing on accessibility and user experience for Brazil's largest public bank. Developed responsive interfaces using HTML, CSS, JavaScript, and Bootstrap framework to serve millions of users.

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Fundação Vanzolini

Frontend Developer

Developed and maintained the EAD (Distance Learning) platform, creating intuitive interfaces for online education. Implemented e-commerce optimization features and responsive design using Drupal CMS and modern web technologies.

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Skills & Expertise

Product Management

  • Agile/Scrum Methodologies
  • Product Roadmap Planning
  • Market Research & Analysis
  • User Stories & Acceptance Criteria
  • A/B Testing & Experimentation
  • Data Analytics & KPI Tracking
  • Stakeholder Management
  • Team Leadership
  • Marketing Strategy
  • Project Implementation
  • Marketing Campaigns
  • Lead Generation
  • Sales Funnel Development

Web Design & Development

  • UI/UX Design Principles
  • Figma, Sketch, Adobe XD
  • HTML5, CSS3, JavaScript
  • Bootstrap Framework
  • Drupal CMS
  • Responsive Web Design
  • Frontend Development
  • E-commerce Optimization
  • Web Content Writing
  • Design Systems & Style Guides
  • User Research & Testing
  • SEO Optimization

AI Development

  • Machine Learning & Deep Learning
  • Natural Language Processing (NLP)
  • Python, TensorFlow, PyTorch
  • Conversational AI & Chatbots
  • Computer Vision
  • MLOps & Model Deployment

Tools & Technologies

  • Jira, Confluence, Trello
  • Google Analytics & Tag Manager
  • Git Version Control
  • AWS Cloud Services
  • Docker & Kubernetes
  • SQL & NoSQL Databases