A lot of folks think I'm just a horror writer, a master of the macabre, but they miss the real story. The real horror, you see, is in the everyday. It's the small, quiet terrors that stick with you, the ones you can't shake. The silence on the other end of a phone call. The empty space on a shelf where something used to be. The feeling of being forgotten.
And in this digital age, that's where the real ghosts reside—in the cold, unblinking eye of a screen. But a new kind of haunting has begun, a ghost in the machine, and it's not a malevolent spirit. It's a helping hand. A friendly, automated voice that knows your name and what you bought last week. It's WhatsApp, and it's everywhere.
It's no secret anymore, is it? WhatsApp has sunk its roots deep into the daily lives of people all over the world. Whether for personal chats or professional dealings, a staggering 96% of the country's online population uses the app, according to Statista. And it’s not just for talking to your Auntie Carol; IDC research shows that 95% of businesses in Brazil use it too.
That number alone tells you something, doesn't it? It says that a business needs to be where its customers are, plain and simple. What follows are more reasons why your business should tap into this channel to connect with customers and leads:
Ready to see how the best tools can help you find more engaged customers? Let's take a look.
Customers and leads can reach out to your business for a thousand reasons. Maybe they want to know more about a product, give some feedback, or ask for help. Because of this, it's crucial to have a playbook of automated responses ready to go. The models below will give you a good start, providing a kind of eerie efficiency to your day-to-day.
Depending on the size of your operation, you need a structure that can handle each type of request and send the customer to the right department quickly.
The following are some examples of automated messages. Feel free to copy and paste—but don't forget a few critical steps before you hit send:
Ready to open the door and step inside? Here you'll find automated WhatsApp messages for the following scenarios:
"Hello [Name], we're so glad to have you at [Company Name]! We're here to make your experience one of a kind. How can we make a difference for you?"
"Thank you for your purchase of [Product Name], [Name]! We hope [Product Name] meets all your expectations. Your satisfaction is our greatest victory."
"Welcome, [Name]! Thank you for choosing our services. We've got everything it takes to give you an exceptional journey."
"Thank you for your purchase, [Name]! As a token of our appreciation, your next order comes with a special discount. Use code [Code] at checkout!"
"Welcome to our Loyalty Club, [Name]! Here, every purchase counts and you're special to us. Enjoy the exclusive benefits!"
"Thanks for choosing [Company Name], [Name]! Your opinion is valuable to us. Click here to tell us about your experience."
"Hi, [Name], welcome to our Rewards Program! Every purchase accumulates points that can be redeemed for exclusive benefits. Enjoy!"
"Thank you for your purchase, [Name]! As a thank you, you now have exclusive access to our premium content. Explore and enjoy!"
"Welcome to [Company Name], [Name]! To start things off right, here's a [Percentage]% discount coupon on your next purchase. Enjoy!"
"Thank you for choosing [Company Name], [Name]! Share your experience on social media by tagging @companyprofile and get a special gift. We can't wait to see it!"
"Hello [Name], this is our support channel via WhatsApp! We're here to answer your questions. How can we help you today?"
"Hi, [Name], your order # [Order Number] is on its way! Would you like to track it in real-time or is there anything else I can do for you?"
"[Name], we know that [Product Name] is important. If you run into any problems, let me know and we'll solve it quickly. How can I help?"
"Hello, [Name], if you need information about returns or exchanges, I'm here to clear up your doubts. How can I help?"
"Good choice, [Name]! If you need help setting up [Product Name], I'm here to provide step-by-step guidance. What would you like to know?"
"Hi, [Name], we have special promotions this month! Can I provide details or help you choose the best offer for you?"
"Hello, [Name], we understand the importance of your delivery. Can I check and let you know the estimated arrival times for your order #[Order Number]?"
"Dear [Name], if you have questions about our terms and conditions, I'm here to explain. How can I make sure you have all the necessary information?"
"Hello, [Name], we've found that some customers love [Product Name] in a specific way. Can I share some usage tips? What do you think?"
"[Name], we value your opinion! Would you like to share your shopping experience or do you have any suggestions for improvement? We are here to listen."
"Hello, [Name], thank you for choosing [Company Name]! Your opinion is valuable. Could you spare a moment to review [Product Name]? Your feedback is essential to us."
"Hi, [Name], we want to know more about your experience with [Product Name]. What did you like most and is there anything that could be improved? We'd love to hear your suggestion!"
"Dear [Name], we want to reward your opinion! Review [Product Name] and receive a special discount code for your next purchase. What do you think?"
"Hello, [Name], we know you've purchased [Product Name]. How would you rate the quality and performance of this item? Your opinion is very important to us."
"Hi, [Name], we are constantly improving our online shopping process. Could you share your experience? What did you think of the ease of navigation and checkout?"
"Dear [Name], we want to ensure our service is flawless. Could you rate the assistance you received from our team? Your feedback is valuable."
"Hello, [Name], we constantly seek to improve our products. Is there anything specific you would suggest to improve [Product Name]? Your opinion is fundamental to our development."
"Dear [Name], we want to ensure your experience from delivery to unboxing is exceptional. Could you share your impressions about your experience?"
"Hi, [Name], we hope [Product Name] is meeting your expectations over time. Could you tell us what your experience has been like after a period of use?"
"Hello [Name], your positive experience could inspire other customers. Could you provide us with a brief testimonial about how [Product Name] made a difference for you?"
"Hello, [Name], welcome to [Company Name]! To start off on the right foot, here's an exclusive [Discount]% coupon on your first purchase. Enjoy!"
"Congratulations, [Name]! 🎉 On your special day, we want to give you a [Discount]% discount on your next purchase. Enjoy this exclusive offer!"
"Dear [Name], your recommendation is worth gold to us! Refer a friend to [Company Name] and get a [Discount]% discount on your next purchase. Share the love!"
"Hi, [Name], we have a flash offer just for you! Use code [Code] before time runs out and get a [Discount]% discount on your purchase. Hurry!"
"Hello [Name], every purchase counts! Sign up for our Points Program and accumulate progressive discounts. The more you buy, the more you save!"
"Dear [Name], thank you for your loyalty! As a sign of our appreciation, here is an exclusive [Discount]% discount code. We hope you enjoy it!"
"Hi [Name], we've highlighted some incredible products just for you! Use code [Code] and get a [Discount]% discount on any item in the selection. Discover them now!"
"Congratulations, [Name]! We celebrate your achievements. As a gift, here is a special [Discount]% discount on the entire store. Keep shining!"
"Hello [Name], we know you love [Product Category]. Sign up for our recurring delivery service and get progressive discounts with every purchase!"
"Dear [Name], we have an amazing new product! As our VIP customer, we offer you an exclusive [Discount]% discount. Try it now!"
"Hi, [Name], thank you for your purchase! Your order # [Order Number] has been confirmed. We will soon begin the preparation and shipping process."
"Hello, [Name], your order # [Order Number] is on its way! Track your delivery in real-time using the tracking link [Link]."
"Dear [Name], your order # [Order Number] has been successfully delivered! How about sharing your experience with us? Your opinion is valuable."
"Hi, [Name], we regret to inform you that there was a small delay with your order # [Order Number]. We are working to resolve it. Do you need additional support?"
"Hello, [Name], we have news! The pre-sale products you chose are now available for shipping. We are preparing your order now."
"Dear [Name], as a thank you for your purchase, we offer an exclusive [Discount]% discount on your next acquisition. We hope you enjoy it!"
"Hi, [Name], your order # [Order Number] has been delivered. As part of our commitment to excellence, we'd love to hear your opinion on the experience."
"Hello, [Name], the [Product Name] you had your eye on is now back in stock! Get yours before it sells out again."
"Dear [Name], your last order is on its way, but we noticed there are still items in your shopping cart. If you're still interested, complete the purchase now and enjoy a [Special Discount]% discount."
"Congratulations, [Name]! This is your third purchase with us. As a thank you, we offer an exclusive [Discount]% discount. We appreciate your loyalty!"
"Hi, [Name], it seems you forgot something! The items in your cart are still available. Complete your purchase now and enjoy!"
"Dear [Name], we noticed you left some items in your cart. To encourage you to come back, we are offering a special [Discount]% discount on your purchase. Don't miss out!"
"Hello, [Name], we've noticed your cart is pending. Did you run into any problems during the purchasing process? We are here to help!"
"Hi, [Name], your items are still waiting for you! Use code [Code] now and get a [Discount]% discount on your purchase. This offer expires soon!"
"Dear [Name], the [Product Name] in your cart is still available. If you need help or have questions, I'm here to help!"
"Hello [Name], your cart contains products with limited stock. Don't lose your chance! Complete the purchase now before they sell out."
"Hi [Name], just a reminder that you have some of your favorite items in your cart. If you need more information, I'm here to help!"
"Dear [Name], we noticed your cart is pending. Any difficulty with the payment options? We are here to resolve any problem."
"Hello [Name], your items are waiting for you! Remember, your satisfaction is our priority. If there's anything we can adjust, let me know!"
"Dear [Name], to help you with your decision, we're offering free shipping on your purchase if you return now. Use code [Code]. We are waiting for you!"
Integrating automated WhatsApp messages to interact with customers is a powerful strategy for customer service, marketing, and sales. However, to ensure these messages are well-received and contribute to a positive experience, it is essential to adopt specific practices.
That's why we're presenting 6 fundamental tips for implementing automated messages for customers effectively.
Before you implement any of these ghostly messages, you need to understand the preferences, behaviors, and interaction patterns of your audience. This is critical for giving you a good idea of what kind of message you should send.
Segment your messages based on demographics, purchase history, or specific interests. You can send an abandoned cart message via WhatsApp, as well as sales messages and thank you messages.
For example, if your company offers diverse products, segment messages related to specific categories of interest for each customer group.
Learn more about the different types of segmentation: demographic segmentation, psychographic segmentation, and behavioral segmentation.
Use personalized fields to insert not only the customer's name but also information related to their past interactions.
For example, if a customer bought a specific product, your automated messages can include recommendations for complementary products, creating a personalized and relevant experience.
Test for free (for 14 days!) how ActiveCampaign's personalized fields work! Learn more about how to send personalized automated messages on WhatsApp. Don't miss this opportunity and get more customers.
At the beginning of the interaction, clearly state that you're using automated messages and provide customization options.
For example, allow customers to choose the frequency of messages or offer a simple command, such as "stop," to disable automated messages at any time. This transparency helps build a relationship of trust with customers.
Make sure your automated WhatsApp messages deliver something of value to customers. For example, if you send promotional messages, include exclusive discounts or early access to sales.
If the messages aim to provide information, make sure they are relevant and useful to the recipients. Real value in messages encourages participation and customer loyalty.
Schedule your messages to be sent considering time zones and the most opportune times for interaction.
In that sense, avoid sending promotional messages too early in the morning or late at night. Also, consider the post-purchase moment to send thank you messages and request feedback, demonstrating care for the customer experience.
Include calls to action (CTAs) in messages to encourage interaction. So, in a post-purchase follow-up message, invite customers to share their experiences or participate in satisfaction surveys.
These interactions not only increase engagement but also provide valuable insights into customer preferences.
Incorporating automated WhatsApp messages for customers is not just a modern strategy, it's a necessity for businesses looking to stand out in the digital age.
From personalizing interactions to offering real value, the tips presented here are essential to ensuring these messages are not only effective but also well-received by customers.
By implementing these practices with the help of a marketing automation platform like ActiveCampaign, businesses can create a more personalized and efficient approach, strengthening ties with customers and driving success in a competitive environment.
Now that you have an idea of what kind of automated messages you can send on WhatsApp, it's time to put your strategy into practice. Start your free trial of ActiveCampaign now, engage potential customers, and close more deals!
This material was produced by **Felipe Lourenzo**, an AI researcher and AI automation specialist with a strong passion for Generative AI and Large Language Models (LLMs). His expertise is rooted in Prompt Engineering, where he focuses on developing effective System Prompts and implementing RAG (Retrieval-Augmented Generation) to create powerful AI Agents. Felipe believes that the convergence of artificial intelligence with messaging platforms like WhatsApp is the key to unlocking a smarter and more efficient communication future.
If you're ready to take your business to the next level and explore the power of AI agents on WhatsApp, we're here to help. Connect with us for a free consultation and discover how we can create a customized solution for your business challenges.
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